How Scammers are Stealing Your Money Online: The New Face of Crime
Although it can be challenging to stay on top of the most recent trends in online crime, we are all aware that con artists continually adapt their s…
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4 pillars of an effective SEO strategy
SEO is sometimes overly complex, despite its potential complexity. It's simple to fall down the SEO rabbit hole and spend a lot of time getting …
New Google SGE insights: Content formats, YMYL, product views
84% of search queries now display Google's Search Generative Experience (SGE). SGE comes in three primary forms: 68% of the time, opt-in, requiri…
Generative Engine Optimization framework introduced in new research
A recent research study found that including pertinent quotes, figures, and citations can increase content visibility in generative engines by as muc…
Campaign management software: Everything you need to know
The tedious processes of organizing, initiating, and evaluating the results of your marketing campaigns can be automated with the use of campaign ma…
Google’s shifting approach to AI content: An in-depth look
Google's ability to identify spam is being hampered by the proliferation of AI-generated, mass-produced material. Google now has challenges in d…
Google Search is investigating reports of delayed indexing issues
Google announced that it is looking into concerns of content indexing delays in a post about an indexing problem with Google Search. Google stated th…
7 key 2024 search trends to watch and 3 top priorities
With the launch of Google's Search Generative Experience and Bing Copilot (previously Bing Chat), we saw the development of AI-powered search an…